SmartAuthorSites.com Helps Authors Market Their Work

SmartAuthorSites.com Helps Authors Market Their Work There is nothing more satisfying- and challenging- than finishing up a novel. Thinking of a topic that you can sustain through thousands of words, creating a world for your characters, and coming up with an intriguing plot (or an intriguing way to present facts in a nonfiction book) is no small feat.But what happens after youve written your novel? Whether youre a first-time novelist or youve got three or four books under your belt, youre going to need to be able to market your book effectively so that you can sell copies to would-be readers. And in order to market to your audience well, one of the first things youll need is a high-quality author website.If youre not sure how to get started or you consider yourself completely clueless when it comes to design, SEO, and marketing, the website Smart Author Sites is here to assist you. On Smart Author Sites, you can learn about goals for your author site, SEO research, blogging, and use their design services to give your page an attractiv e look and feel.In addition to all of the available Smart Author Sites services, you can also keep up with all the latest book industry news and effective marketing tools for authors.I started this blog when I created Smart Author Sites back in 2006. It has undergone many redesigns since then, but the focus of it is the same. Its a place where I can share my learnings about what makes author websites work and what new authors can do to build online presences for themselves that will be worth the time and resources, says site creator Karina. I offer tips on how to design an author website, common problems and mistakes, myths being bandied about, new online trends that authors should jump on, how to properly optimize a blog for SEO and more. I like sharing my knowledge with all the struggling authors out there who have important stories to share with the world and helping them take their writing to new heights.In our post today, well go over the ins and outs of Smart Author Sites and whether or not it would be a good tool for an up-and-coming author to use.Services of Smart Author SitesSmartAuthorSites.com offers a variety of services to writers that save time, money, and offer convenience and guidance throughout the whole launch of your web presence. Here are the services that Smart Author Sites offers:Pre-Launch ServicesBefore the launch of your website, theres a lot to be done to prepare. First, the professionals at Smart Author Sites will need to gather some information from you on your book and what your goals are for the website. The staff at SmartAuthorSites.com will gather all of the info they need through a 30-minute phone conversation with you. On this phone call, theyll find out, for example, what the site is about, who the intended audience is, what will be unique about it, and what you envision would make it a success. From there, your professional will make recommendations on the following:URL/tagline/brandingWhat will be featured on your websiteWh at you want to promote and where and how to ensure successful site visitsContent tree and organization of your websiteCreative content ideas to accomplish goals youve come up with togetherAnother area that your professional will help you with is SEO research and implementation. SEO, or search engine optimization, is essentially strategy to help your website get to the top of searches on search engines like Google. One of the best ways to do this is through the usage of strategic keywords. Your team at Smart Author Sites will help you determine which keywords will provide the best success for you and they will recommend a list based on an algorithm of searches and competition. And not only will they identify these keywords, but theyll also recommend how you should implement the keywords in your website pages.Once you start to write the content for your site, your content will be reviewed and your team at Smart Author Sites will determine if you have enough content (or if you have too much), whether or not it could capture an audiences attention, and deciding if it needs any light editing or if you need help incorporating specific keywords.Additionally, the team at Smart Author Sites will assist you with blog consultation. Theyll help you determine how to come up with a theme, how to get ideas for a regular blogging schedule, how often you should be writing in your blog, how to optimize each post, how to build blog followers, how to turn your traffic into actual fans of your products, and how to use blog features like plug-ins and categorizations.Design and Development ServicesGood content is crucial for a website, but design is equally as important. Smart Author Sites has a partnership with 515 media, who will help you by creating an efficient, user-friendly and mobile-ready website design.Post-Launch ServicesAfter the website has launched, Smart Author Sites goes one step further than many website building companies, and theyll follow up with you on how your s ite is doing and provide regular analytics reports and analysis. Theyll check the overall site traffic numbers, the days that are the highest traffic (and try to help you figure out why that is), a breakdown of where your traffic is coming from, which pages people are visiting the most, which pages people are leaving quickest, and whether or not any technical issues are slowing down the site and making it less user-friendly.All of these data points are important to look at when you are trying to convert your visitors to actual customers so you can sell more of your product (your book).Types of Clientele Who Use SmartAuthorSites.comSince the start of the website in 2006, Smart Author Sites has helped over 500 authors in several different genres with their websites. They have helped everyone from self-published authors to authors who worked with a traditional publishing house. From thrillers to memoirs to childrens books, Smart Author Sites has helped design websites for a variety of authors who write in a wide range of subjects.Reviews from Real AuthorsIf youre an author, theres no other higher opinion that you trust more than a fellow author. Luckily, SmartAuthorSites.com has plenty of high praise from authors who have used their services.Here are just a few of the glowing reviews that are posted on their website:From start to finish, it was a pleasure working with Smart Author Sites. Karin, the company founder, helped me establish my goals for the website, she made excellent marketing suggestions, and she quickly comprehended the theme of my novel and built the site around that.Ann Weisgarber, historical fiction authorI enjoyed working with everyone on (Karins) staff and was particularly impressed with 1) the ability of their designer to produce an end-result in accordance with my specific ideas, and 2) the responsiveness of their primary coder... Karin has an excellent team. Im a happy client and proud of my website.Richard Bard, thriller authorMy experience felt personal as well as professional. It was a true pleasure! I would highly recommend Smart Author Sites to anyone who is looking for a top-notch website design partner that really knows their stuff AND cares about you and the results! I look forward to our continued partnership!P.J. Jackson, inspirational childrens authorWhats on the Smart Author Sites Blog?The Smart Author Sites blog is a useful spot on the website for authors to learn about new tools, apps, and trends in the literary sphere.Karina, the blogs author and owner of the site, writes on the blog regularly about insights into the industry that she believes would be helpful for authors. Whether you want to know more about the difference between strategic and generic marketing for authors or if youre trying to figure out how to market your latest book on Instagram, Karinas advice is very explanatory and has tons of examples throughout the content for you to follow along easily.The blog is very general in the fact that she is careful not to tailor it too much to self-publishing authors or authors who are going through a traditional publishing house. She is also explanatory when she needs to be for newer authors, but still has plenty of expert tips available for those who are familiar with the industry and who are looking to get a deeper level of insight into how to better market their books.A Site You Can Trust for Your Author PlatformAll in all, Smart Author Sites has a myriad of expert services and advice for authors of all levels. Once you have completed your novel and are starting to get serious about selling and marketing your books, it can be easy to fall into the trap of a gimmicky company with false promises. However, it appears that this company only has the best interest of the authors that they are working with.For more information on what Smart Author Sites has to offer, visit their website and fill out their contact form to learn more about how they can help you with your book promoti on.

RFID Technology Deployment Essay Example | Topics and Well Written Essays - 7000 words

RFID Technology Deployment - Essay Example Nevertheless, most suppliers were ready to beat the January 1 2005 deadline while others were in the pilot study stages (RFID). For Wal-Mart however, deployment was slow due to the overwhelming data available for the firm. This overwhelming data was a result of failure to adopt an incremental approach in the deployment of RFID. In comparison, METRO Group, Nestle, and Albertsons each used an incremental approach and effectively succeeded in deploying the technology (RFID). RFID deployment ensures a higher profit margin for a business. However, firms should use three critical areas to gauge the effectiveness of the technology. The first area is the maturity of the organization using the Capability Maturity Model. Secondly, organizations should gauge the effectiveness of investing in RFID by a better inventory management and control. Finally, another area to gauge the investment is by gauging the effectiveness of the automated method in manufacture of the passive tags (RFID). The U.S. D oD implemented the RFID technology in 2003. Importantly, DoD’s suppliers use either the passive program or the active RFID program. In this regard, this technology helps the DoD monitor the flow of supply along the frontlines. In addition, the technology is crucial to reduce losses and misplacement of its supplies. Finally, the technology is crucial in enabling a constantly moving force replenish its stocks through a better system of inventory (RFID). 2.1.2 RFID Technology: Basics, Advantages, and Disadvantages The passive RFID market is growing at a faster rate in comparison to the active RFID markets since the products are smaller and easier to use. In effect, their small size ensures small data storage capacity in comparison to the active RFID products that allows multiple files stored in the database. Consequently, active RFID products have a quick transfer rate of data in comparison to passive RFID products. However, both products are easily mounted on a plane surface an d are flexible enough (RFID). Programming RFID tags enhances security levels on who can read what part of the data. On the other hand, the level of programming is useful to allow only a few people gain the access to the operation and handle the RFID tags since the power to the chip has to meet a certain threshold for operation to take place. However, there is a limitation in the level of programming. In this regard, effective programming requires connection to a network (RFID). In addition, some tags have security features that act as anti-theft deterrents. The battery power capabilities vary in different RFID tags. On one hand, active tags draw their power from readers with a ten-year limit of battery life while passive tags have no battery power. On the other hand, semi-active tags, also known as semi-passive tags, have flexible and low-cost battery used to run the chip’s circuitry. However, unlike the active tags, they do not boost the radio frequency range though they off er a better range in comparison to the passive tags. The failures in battery have been crucial in slowing the growth of active RFID tags.

Human Resource Management Essay Example | Topics and Well Written Essays - 2500 words - 16

Human Resource Management - Essay Example Given the significant changes in the demand of a company’s goods and services, the number of required employees also changes. Human resource management plays a crucial role over the success of implementing organizational downsizing. In the absence of human resource management, it would be difficult on the part of the human resource managers to effectively handle employees when organization change becomes inevitable. As part of the study of human resource management, human resource managers are encouraged to have competitive leadership and communication skills. Aside from providing the readers a list of recommended solutions on how to minimize and prevent the lost of business opportunities associated with the negative consequences of implementing organizational downsizing strategy, this study will discuss the importance of using transformational and authentic leadership style which are suitable when implementing organizational downsizing. As an end result of globalization, many businesses today are restructuring their organizational and business approach in order to keep the local firms competitive in the local and global market. (Business Week, 1997) One of the most common restructuring strategies that aim to increase the efficiency of a company is organizational downsizing. Although many firms have enjoyed the benefits from organizational downsizing in terms of increasing the profitability of the company by reducing its operational cost and making its operational process more efficient, it remains inevitable that most encounter internal problems related to its existing employees. Each organizational downsizing event could result to predictable outcomes in terms of having similar issues related to the feelings of betrayal, loss of trust in the management of the company, and experiencing internal conflicts between the corporate management and employees in line with retaining and losing their job. (Strom, 2008) As a result, the lack

Business - Smucker's Case Assignment Example | Topics and Well Written Essays - 1500 words

Business - Smucker's Case - Assignment Example It expanded itself beyond jams and jellies so that it can shield itself from becoming an acquisition of any of the larger firm. The company has been successful at expanding its operations, enhancing its sales and revenues by greater margins and increasing the price of the stock (Gamble, J. E., â€Å"Smucker’s in 2011: Expanding the Business Lineup†). The products of J. M. Smucker Company helped it to achieve its long-term goals. The company’s brand demonstrates strategic fit in the sense that all its brands are performing quite well. Smucker’s expected its net sales to augment by 6 percent annually by increasing the sales growth to 2-3 percent resulting from future acquisitions, and increase in sales by 1 percent from the introduction of the new product. It is identified that in the year 2010, the company was capable of becoming the market leader in 11 of its food categories such as fruit spreads as well as dessert toppings, roasted and ground coffee, heal th and natural beverages, peanut butter, cooking oil and condensed and evaporated milk. It can be stated that it is feasible for the company to expand its operations beyond its core competencies in order to fight the competition that it confronts from its rivals. This will help the company to generate high sales and revenues, along with that it will also assist the company to increase substantial market share. Question Two One of the factors impacting the successful operations of Smucker’s is taxation. Changes in the tax rates and laws have a significant influence upon the company. Competition is the other macro environmental factor which hampers the sales and profitability of the company. Nestle and Kraft Foods are the main competitors of the Smucker’s in United States. Economic slowdown and recession in the USA has an impact upon the operations of the firm. It is observed that the first three months of the year 2011 seemed to be promising despite the persistent impac ts of economic downturn in the United States. The revenues of the company were same for the period i.e. first three months in the fiscal year 2010. However, there was rise in the operating income by 5 percent in the first quarter from $185 million of the year 2010 to $195 million in the very first quarter of the year 2011. When the USA faces with the issues related to currency and interest rates fluctuations, the companies like Smucker’s may have to face significant problems since these companies have its branches in many of the foreign nations. There has been change in the consumption pattern of the people of the USA during the period of recession and as a result the organization had to focus upon the budget cuts and concentrate more upon the home made meals rather than readymade meal as sold by Smucker’s. Sudden change in the consumption habit has a significant impact upon the company. Therefore, it is quite significant for the company to take certain initiatives so that it can minimize the negative impacts of such threats and help in the enhancement of the sales and revenues of the company. If such issues are not paid due attention, then the company’s profitability will be hampered to a great extent. Question Three There are many subsectors of processed food industry and each subsector has different growth expectations, competitive intensity, profit margins and business risks. The industry can be identified as attractive in the

Deng Xiaopeng :: essays research papers

Deng Xiaopeng Deng Xiaopeng was a good leader for China though at times Deng hit some bumpy roads and was said to infringe some of the Chinese rights still Deng controlled China with order and efficiency. Deng raised China’s economy to national high all around. Deng also strengthened its political status up to that of a very powerful country. Though Deng did things bad his achievements rose above his failures. As newfound leader of communist China after Mao’s death Deng’s first goal was to raise the technological status of China to standards that could possibly rival those of the west. He did this quickly and efficiently by allowing an â€Å"open door policy† on foreign trade affairs, which made China very appealing to foreign marketers. This â€Å"open door policy† also worked out for Deng because it opened up communication technology through out China so he could speak directly to his people in their own homes much like President Roosevelt did her e in America. Deng listed technology as on his list of expansion goals but he also listed three other important goals agriculture, economy, and military. Deng had great need to expand Agriculture because China has the highest population in the world. If Deng could not put food on the table then chances are the people are not going to really like him or trust him. So he increased farming technology and with the increase in technology the military grew stronger as well. Now Deng had the ability to protect his country from foreigners and he could also now enforce laws. With the military increasing then the economy increased significantly. Now Deng could say that he wields the ability to feed, protect, pay, and give useful technology to his people but Deng was missing one very important thing. China’s political status with some countries was not at all desirable. This is so because of past wars and many unfair treaties during China’s time of revolution but also because Chi na is a communist country. To most of the west communism is an evil and horrible thing. As a way to break the silence of political dealings with most countries through out the west Deng had a meeting with Margaret Thatcher of England. At the time Margaret was probably the most successful woman in the world. Deng had heated debates with her at first but he received an agreement after a many arguments that stated Hong Kong a city taken away form China long ago in the Opium wars would be returned China in 1997.

Paleolithic Societies

Although the San and the Chumash were both hunter-gatherers, their culture and lifestyle had significant differences. Many cultures around the world had their fair share of differences. If you look closer though, you can find certain patterns that occur in many of the first societies that emerged in the world. Even these days, you can find the same types of patterns in people. The San lived in Southern Africa. They are also known as Bushmen, Sho, Barwa, Kung, or Khwe.Their lifestyle consisted of much leisure time, and the children did nothing but play. Women were greatly respected and admired in the San culture. The women would take part in both gathering and hunting, but mainly gathering. They used everything very wisely, including parts of ostrich eggs to hold fluids. Overall, the San were your typical hunter-gatherer society of the Paleolithic era. The Chumash lived in Southern California. They were also a hunter-gatherer society. They also were very good fisherman.They painted on cave walls and some of the drawings are still there today. Some of the Chumash settlements are believed to be over 10,000 years old. They were visited by the Spanish, which brought many diseases to the Chumash. They were also believed to be visited by Polynesians. Comparing these two cultures, we can see some similarities and many differences. They were both hunter-gatherer people. As their main food sources migrated, they followed along with them. Some differences would be that they lived in completely different parts of the world.The San did not fish, yet the Chumash did. They both have many more similarities and differences. The cultures I have compared and contrasted are only two of the many Paleolithic societies out there. They all can be recognized by their hunting and gathering ways. They followed their food, and obviously made it work for themselves. I think it would be an interesting journey to go back in time and see how they lived and interacted with each other before th e emerging of some of the technology that is common to us today.

Civil Unions and Same-Sex Marriages Essay - 1040 Words

The idea that same same-sex relationships in marriage are mandated by society is hard to fathom, even in today’s society. To understand the depth and meaning of this one must look at all aspects. The political and religious stance on the subject takes in no consideration of the individuals seeking the change. For years these people have fought in and out of court for the same rights as everyone else. At the same time they are denied these basic rights in many states. They are fighting for their rights. Their ability to be happy and to legally say they are bound to another. It is society’s micro view that prevents this. By accepting them as equals we are taking steps for everyone. Same-sex marriages and civil unions are a highly†¦show more content†¦These types of relations have been frowned upon; publicly, politically, and religiously. Though these types of relations have been documented in religious history, it’s primarily a cultural bias stemming f rom religious beliefs. The church has always stood firm on the fact that same-sex union of any kind are wrong, and yet the bible has many recorded and glorified stories of just such a relationship. These relationships are documented in the book of Ruth, Samuel, and Daniel. How one interprets the books determines whether that person has a conservative or liberal viewpoint. These views on the subject are what influence the acceptance or rejection of a lifestyle. These influences or views can be governed by genetic make-up, adolescent encoding, and life experiences. These form the basis for what a person believes to be true. â€Å"The Bible describes three emotionally close relationships between two people of the same gender. They appear to have progressed well beyond a casual friendship. There is, however, no unmistakable evidence that they were sexually active relationships† (Robinson, 2009, para. 3). Same-sex relationships were for the most part considered a mental illness un til the 70’s. With the gay rights movements in the 60’s, same-sex relations were brought to the political arena. After the Stonewall riots, the gay and lesbian alliances lobbied for equal rights under the constitution. Over theShow MoreRelated Massachusetts Legislature Votes to Ban Same-Sex Marriages but Approves of Civil Unions1892 Words   |  8 PagesMassachusetts Legislature Votes to Ban Same-Sex Marriages but Approves of Civil Unions As supporters and opponents were anxiously awaiting for a decision on Mar. 29, the Massachusetts legislature voted 105-92 to ban gay marriage when it approved of amending the state constitution that would overturn the Supreme Judicial Court’s ruling that made same-sex marriages legal five months ago. However, the legislature also voted to legalize civil unions. The amendment was altered from when it wasRead MoreEssay on Same-Sex Marriage Should Be Legalized1238 Words   |  5 PagesAccording to the Human Rights Campaign, the 2000 Census reported 3.1 million people in the United States of America were living in same sex relationships. These citizens reside in 99.3 percent of the counties across the nation and it is estimated that between 1 and 9 million children are being raised by gay, bisexual or lesbian parents (Human Rights Campaign). These individuals are American citizens protected by the United States Constitution. Article 14.1 of the United States Constitution entitlesRead MoreGay Marriage Should be Legal Essay1176 Words   |  5 Pages There can be no question about the definition of marriage. There is considerable evidence form history, the origins of the word, and even its current legal use. Yet, somehow there is still tension and confusion surrounding the issue of same-sex marriage. As the debate intensifies, emotional ones quickly replace rational thoughts. Lately, homosexuals carry out most of the fight for the right to be married. Of course, there are several other situations, in which people attempt to challenge traditionalRead MoreThe purpose of this policy brief is to recommend to the State of Florida a policy that will1200 Words   |  5 PagesThe purpose of this policy brief is to recommend to the State of Florida a policy that will legalize same-sex marriage and acknowledge same-sex marriages recognized by laws in other states. This policy is necessary because current laws in Florida that restrict marriage to different-sex couples violate the US Constitution’s commitment to equal protection under the law and because the Due Process Clause protects individuals freedoms of personal choices, which includes their choice to marry and haveRead MoreMarriage Benefits vs. Civil Union Benefits What is the difference between marriage and civil700 Words   |  3 PagesMarriage Benefits vs. Civil Union Benefits What is the difference between marriage and civil unions? There are many differences, mostly consisting of the benefits that married couples get that couples in civil unions do not receive. Marriage is different for homosexual and heterosexual couples. Even when homosexuals are married they do not receive the same benefits as heterosexual married couples. What if couples in a civil union could have the same benefits as a married couple? When heterosexualRead MoreDomestic Partnerships Should be Legal Essay961 Words   |  4 Pagesthat the US Constitution guarantees the right for same-sex couples to marry. Should gay marriages be legal? Clearly we as a nation are undecided on this issue. Gay rights groups are fighting for rights while religious groups are fighting against gay marriage. I do NOT believe it is fair to discriminate against gays for being together. America is a free country and people should be able to be in a relationship with whomever they desire. Gay marriage is only legal in a few states. In some of theseRead MoreThe Legalization of Same Sex Marriage 1623 Words   |  6 Pageshow the citizens value their morals. An every day American would think that being with the same sex is not normal, or is frowned upon. Recent studies show that half of all Americans believe that gay men and lesbians have a constitutional right to marry (Craighill). Same-sex marriage has caused many conflicts around the count ry and even the world with multiple stand points. World views on same-sex marriage are changing day to day. â€Å"Of the 15 countries worldwide to permit gay men and lesbians to marryRead MoreRawls Original Position And Veil Of Ignorance1646 Words   |  7 PagesRawls’ Original Position and Veil of Ignorance Pertaining to Same Sex Unions Charnise Bonhomme University of Central Florida Rawls’ Original Position and Veil of Ignorance Pertaining to Same Sex Unions The in class Rawls assignment focused on justice, and the fairness of how people are treated throughout society. The class, after being broken down into groups, tackled the subjects of why people disagree about what is right, and what is not, and how morals and ethics guides a person’s interest asRead MoreSame Sex Marriage Essay1370 Words   |  6 PagesCanada is not the first country in the world to address whether and how to legally recognize same-sex unions. Indeed, Canada is coming to the debate later than many countries. Several countries have debated this issue for many years and have come up with a variety of approaches, ranging from same-sex marriage in the Netherlands to the legal recognition of domestic partners, registered partnerships and civil unions in Scandinavia, parts of Europe and parts of the United States. Although some of these approachesRead MoreGay Marriage Should Be Legal in All States1632 Words   |  7 PagesUnited States for decades has been Gay Ma rriage. Whether same-sex couples should be given the right to marry or even if same-sex couples should be given rights at all, this has been a contentious discussion which creates division and disunity throughout the country. The Supreme Court of the United States ruled that the Constitution guarantees a right to same-sex marriage. Gay marriage has been legalized in 17 states. But only 19 of 194 countries allow for gay marriage. Statistics show more than half the